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Marine News from the Great Lakes

Sea Hawk Paints Appoints Mike Detmer Chief Operating Officer

Published: Tuesday, December 23, 2014

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CLEARWATER, Florida – (December 17, 2014) - New Nautical Coatings, Inc. announced today
the appointment of Mike Detmer to chief operating officer. Based at the company’s headquarters in
Clearwater, Florida, Detmer will report to Erik Norrie, co-founder and chief executive officer at Sea
Hawk Paints. His responsibilities will include overseeing day-to-day operations as well as executing key
strategic growth initiatives.
“As Sea Hawk positions itself to be the leading provider of premium, application specific
products that elevate the enjoyment of boating experiences above all others, well managed daily
operations and timely execution of strategic initiatives is critical to meeting the company’s goals,” said
Erik Norrie. “Mike brings over 30 years of successful contribution providing strategic, tactical and
financially responsible leadership for top brands to this newly created position and recognizes the
importance of strengthening our daily operations and accomplishing our growth strategies. I’m confident
that Mike’s commitment to upholding environmental compliance while serving our customers, suppliers,
and employees with respect will spark the team work and innovation that drives the Sea Hawk brand to
the top of its class,” Norrie added.
Prior to joining New Nautical Coatings, Inc. and the Sea Hawk brand, Mike spent two years as
the president of the Niles division of Nortek, Inc.’s (NASDAQ: NTK) AVC Group. Prior to that, from
1991 – 2010 he was vice president of sales and marketing at Niles. Mike attended Antioch College
classes in Liberal Arts and has certificates in executive education from: University of Wisconsin –
Madison, Executive Education, Tactical Marketing; Kellogg School of Management, Executive Program,
Accelerating Sales Force Performance; Program On Negotiation at Harvard Law School; Kellogg School
of Management, Executive Program, Driving Top Line Organic Growth.
A trendsetter of marine bottom paints, New Nautical Coatings, Inc. and the Sea Hawk brand was
established in 1978 and is dedicated to bringing only the highest quality products and customer
satisfaction to today’s mariner. New Nautical Coatings is family owned and operated with a commitment
to excellence. It provides a wide array of application specific marine coating products that include
antifouling systems, primers, solvents, and resins. Now offering innovative products globally, the Sea
Hawk brand has enjoyed unprecedented growth and continues to grow as its products become more in
demand worldwide. For more information, contact Michael O'Keene at (727) 523-8053 or visit
www.seahawkpaints.com
Talking Points:
• Sea Hawk Paints Appoints Mike Detmer Chief Operating Officer
• Mike Detmer brings over 30 years of successful contribution providing strategic, tactical and financially
responsible leadership for top brands to this newly created position.• Sea Hawk Paints is dedicated to bringing only the highest quality products and customer satisfaction to
today’s mariner.


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