Industry News: Nimbus gains 42.9% in U.S. market share among the leading Scandinavian premium brands
Nimbus Boats continues to build momentum in the United States.
Published: Saturday, October 24, 2026 9:00 am
Nimbus Boats continues to build momentum in the United States. According to Infocus / Info-Link (June 2026), Nimbus increased its share among the three leading Scandinavian boat brands in the U.S. from 11.2% to 16.0% over the rolling 12 months ending June 2026, a gain of 4.8 percentage points and a 42.9% increase in share position.
Gaining share in a challenging market
The growth is particularly significant given the challenging conditions facing the recreational marine industry. While the overall competitive segment contracted during the period, Nimbus maintained its retail volume while substantially increasing its share of the market. Nimbus' market-share performance is an important indicator of the brand's growing acceptance among U.S. boat buyers and its ability to compete effectively within the premium Scandinavian segment.
Nimbus believes this momentum reflects increasing awareness of the brand in the United States, continued investment in the U.S. market and growing consumer interest in premium boats that offer a differentiated combination of Scandinavian design, functionality, comfort and quality: boats measured by the life lived on and around them.
"I am extremely proud of the hard work our Nimbus team has put forth in the USA and Sweden, as well as the commitment and hard work of our dealer partners. This growth is the result of people working together toward a common goal. Teamwork makes the dream work," says Dave Patnaude, Vice President of Nimbus USA.
Nimbus accelerating U.S. dealer expansion
Building on this market-share growth, Nimbus is accelerating efforts to expand its U.S. dealer network and is actively seeking qualified dealer partners in select open markets throughout the United States. The company is looking to partner with established marine retailers that have a strong presence in their local markets, a commitment to exceptional customer service and the resources and expertise required to successfully develop a premium international boat brand. For prospective dealers, the timing presents a compelling opportunity. Open territories in a brand that is gaining share do not stay open long.
This is a chance to represent a premium international brand that is proving its growth in the United States, and to grow with it. The timing runs deeper than the numbers. Nimbus is launching the new 35 series a completely new platform with three new models in the lineup, premiering at the Cannes Yachting Festival in September.
Crafted for living, since 1968. A distinctly different approach.
Nimbus has built its reputation around a distinctly Scandinavian approach to boating, combining innovative design, intelligent use of space, premium comfort and strong performance with boats engineered around how owners actually spend their time on the water. The Nimbus range provides U.S. dealers with a differentiated product offering capable of attracting customers seeking an alternative to more traditional products within the premium boating segment. From day boating and entertaining to cruising and life on board, Nimbus boats are designed to deliver versatility without sacrificing comfort, quality or performance, in distinctive Scandinavian style.
As today's premium boat buyers increasingly look beyond traditional categories and seek products capable of delivering multiple experiences from a single platform, Nimbus believes its product philosophy positions the brand exceptionally well for continued growth in the U.S. market.
Building the next chapter of Nimbus in America
Nimbus views its latest market-share performance as an important milestone, and as a starting point for the brand's next stage of growth in the United States. The company's objective is to build on this position by strengthening its existing dealer relationships, expanding consumer awareness of the Nimbus brand and establishing new representation in strategic open markets. For prospective dealers evaluating opportunities to expand their premium product offering, Nimbus believes the combination of growing market share, differentiated products, increasing brand awareness and available territories creates a strong foundation for a successful long-term partnership.
Marine dealers interested in discussing available Nimbus territories and future dealer opportunities are encouraged to contact Nimbus Boats USA. Nimbus has built boats around the same idea since 1968: a boat is measured by the life lived on it and around it. Scandinavian. Crafted for living.
For Dealer inquiries:
Nimbus Boats USA
Lew Davies
Technical Sales Director
[email protected]
(401) 749-0262
www.nimbusboats.se
tags: Dealer, Industry News, Nimbus Boats, USA
