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Marine News from the Great Lakes

Freedom Boat Club Acquires Chicago Franchise Operation and Territory

Published: Saturday, April 3, 2021

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), recently announced that it has entered into a definitive agreement to acquire its Freedom Boat Club of Chicago franchise operation and territory from its current owner.  The scope of the transactions includes all four current Illinois-based locations and rights to build new club locations in part of Northern Illinois and portions of Northwest Indiana.  Currently, there are three Freedom Boat Club locations in downtown Chicago and one in the Northwest suburbs, with plans to launch new locations during the 2021 boating season. 

Freedom Boat Club entered the Chicago market in 2014 and has continually attracted new boaters to its shared access concept.  Memberships at the Illinois club locations have grown around 30 percent annually over the past four years, a testament to prior ownership and its staff.

 “Chicago is the third largest city in the United States, and we believe there is tremendous opportunity to grow Freedom Boat Club in this market,” said Cecil Cohn, Freedom Boat Club Network president.  “The franchise owner who established this territory, successfully grew the business and established the right team to provide exceptional service to its members.  With this acquisition, we will continue to accelerate Freedom’s growth in this market and advance our expansion into the Upper Midwest.  We look forward to continuing to serve our members and grow our footprint in some of the best boating communities throughout the world.”

This marks the second acquisition made by Freedom Boat Club over the past year, after successfully purchasing the Charleston, South Carolina territory in the spring of 2020.  Freedom Boat Club of Chicago is now Freedom’s fifth corporate owned territory joining Southwest Florida, Southeast Florida, Raleigh, North Carolina, and Charleston, South Carolina.

About Freedom Boat Club:

Founded in 1989, Freedom Boat Club is the largest boat club operator and a premier marine franchisor in the nation.  FBC and its franchisees service over 37,000 memberships at 256 locations across 31 states, Canada, and Europe. For more information, visit www.freedomboatclub.com.

About Brunswick:

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Mastervolt, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class.  For more information, visit brunswick.com.


tags: Boat Club

2021

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