Provide Your Members With A Valuable Website, Everyone Benefits

Published: Wednesday, April 18, 2018

Websites that offer visitor value is the key for any successful organization. Yacht clubs, boat clubs, and marinas are no exception.

Unfortunately, about 95% of the Great Lakes’ area clubs and marinas have poorly executed and unattended websites that provide little to no value to the end users. As a result, the organization itself is often perceived to have poor communication and organizational mindset, leaving the end user to search elsewhere for a more ‘involved’ business with which to interact.

Boating enthusiast and marketing expert Terry Krieg, President of Advantage Marketing Solutions, provided his perspective on websites related to boating in the Great Lakes Area.

He stated, “Websites are one of the most important assets of any organization. Today is doesn’t matter if the user is twenty or seventy years old, members or customers’ expectations are the same. Make the website easy to use, informative, and be able to handle all business needs through the website.”

The boating industry will only survive by focusing on the growing expectations of the technologically savvy generations. For example, in most Florida marinas, you can book and pay for your transient dock slip in advance, then be greeted by a dock hand that completes your registration dockside via their mobile device. Club members can checkout of their dock for a period of time allowing the dock master to assign the dock to a guest boater during the absence.

It is in the best interest for yacht clubs, boat clubs, and marinas to provide simple technology and functionality that provides value to the member or customer. This will lead to repeat customers that come away with smooth, joyful experiences without the headache of wasted time or multiple phone calls.

Advantage Marketing Solutions wants to provide solutions to better manage your yacht club, boat club, or marina with a focus of providing value for members and guests. We offer, of course, a beautiful website, but the most requested features for a functional, interactive, and valuable website include: