MarineMax's Abbey Heimensen Joins the USSA Inspire Initiative
Published: Tuesday, March 22, 2022 12:00 pm
Vice President of Marketing for MarineMax, Abbey Heimensen joins The US Superyacht Association’s Inspire Initiative in Palm Beach, FL, highlighting high-profile women who have risen to the pinnacles of their respective industries in often male-centric trades.
What: The US Superyacht Association (USSA) recently announced the Inspire Initiative, a cutting-edge event designed to showcase, support, and celebrate the women of the superyacht industry with a renewed sense of strength and confidence. This luncheon event will feature keynote presentations and panel discussions with high-profile women in the marine industry who will share their experiences and pathways to the top.
Who: Vice President of Marketing for MarineMax, Abbey Heimensen is a boating enthusiast and has been her entire life. She joined MarineMax in 2011 and has over 20 years of marketing experience, including leading the MarineMax Marketing Team for the past six years. Her responsibilities have included directing and executing marketing strategies to promote the business and working directly with the MarineMax Executive Team, Regional Presidents, and Marketing Coordinators. She also oversees all North American marketing efforts for Galeon Yachts and global marketing efforts for Aquila Power Catamarans. In addition to her role at MarineMax Abbey is on the board of the Marine Marketers of America demonstrating her passion and commitment to boating and the industry.
Full list of Keynote Speakers & Panelists:
· Lesley Visser, Hall of Fame Sportscaster
· Katheryn Burchett, COO of Safe Harbor Marinas
· Captain Sandy Yawn, Bravo's Below Deck Mediterranean
· Carolyn Aronson, CEO of It's a 10 & Yacht Owner
· Captain Jo-Ann Burdian, Commander U.S. Coast Guard Miami Sector
· Susan Renneisen, VP of Community Affairs & Special Events at Seminole Hard Rock Hotel & Casino - Hollywood, FL
· Alexandra Anagnostis-Irons, Owner of Total Marine Solutions
· Megan Washington, Marine Director at Hyatt Regency Pier 66
· And our moderator, Bob Denison of Denison Yachting
When: Friday, March 25 from 11 AM to 2:30 PM.
Where: Canopy by Hilton West Palm Beach Downtown, 380 Trinity Pl, West Palm Beach, FL 33401
Why: Come be INSPIRED by these incredible female leaders during a new, cutting-edge luncheon event crafted to showcase, support, and celebrate the women of the yachting industry!
Register Now: https://bit.ly/InspireInitiative22
ABOUT MARINEMAX
MarineMax is the world’s largest recreational boat and yacht retailer, selling new and used recreational boats, yachts, and related marine products and services, as well as providing yacht brokerage and charter services. MarineMax has over 100 locations worldwide, including 77 retail dealership locations, which includes 31 marinas or storage operations. Through Fraser Yachts and Northrop and Johnson, the Company also is the largest super-yacht services provider, operating locations across the globe. Cruisers Yachts, a MarineMax company, manufacturers boats and yachts with sales through our select retail dealership locations and through independent dealers. Intrepid Powerboats, a MarineMax company, manufacturers powerboats and sells through a direct-to-consumer model. MarineMax provides finance and insurance services through wholly-owned subsidiaries and operates MarineMax Vacations in Tortola, British Virgin Islands. The Company also operates Boatyard, a pioneering digital platform that enhances the boating experience. MarineMax is a New York Stock Exchange-listed company (NYSE: HZO). For more information, please visit www.marinemax.com.
tags: Boat Show, Events, Women In Boating
