Highfield Boats USA, the leading supplier of rigid inflatable boats (RIBS) in America, announces five new dealer partners now representing its aluminum- and fiberglass-hull RIB tenders and sportboats. They include Champion Honda in Hicksville, N.Y.; Emerald Coast RIB Boats, headquartered in Fort Walton Beach, Fla.; Gage Marine in Williams Bay, Wisc.; McShane Yacht Sales, headquartered in Marshfield, Mass., and Oak Hill Marina in Arnolds Park, Ia.

“Our ability to expand the presence of RIBS and reshape perceptions of this innovative category in the U.S. depends on the strength of our dealers – their reputation, accessibility, and shared vision for the future of boating. We are proud to welcome five new dealer partners across the U.S. from New York to Florida, and Massachusetts to Iowa. These new partnerships – alongside our existing dealers – will play a vital role in strengthening Highfield’s presence nationwide,” said Highfield Boats USA President Christophe Lavigne.

Introducing Highfield Boats’ new dealer/partners:

Emerald Coast RIB Boats (ECR): Operating sales and service locations in Fort Walton Beach and St. Augustine, Florida, and Cartersville and Brunswick, Georgia, ECR is a family-run business offering both sales and service for RIBS and pontoons. ECR represents the Highfield Boats and Nuova Jolly brands.

Oak Hill Marina: Since 1992, Oak Hill Marina has been serving boaters on Lake Okoboji and waters all over the upper Midwest. It provides top-tier boats, watercraft, services, rentals, and storage in the Iowa Great Lakes.

Champion Honda: Serving Long Island, N.Y., Champion now offers Highfield RIBS in addition to motorcycles, scooters, ATVs, and side X sides, providing its customers with a wide range of vehicles to fulfil their need for adventure.

Gage Marine: Founded in 1873, Gage Marine has locations in Williams Bay, Delavan, Fontana and Minocqua, Wisc., providing boat sales, service and customer support. It ranked #3 on Boating Industry’s 2024 Top 100 Dealers List, and has made the list for 18 years in a row. Gage Marine offers Highfield’s Sport and Velox jet RIB lines.

“Gage Marine is a boutique dealership that focuses on offering our clients the highest quality brands and experiences which is how we ended with Highfield Boats as our choice in RIB brands. We feel the Highfield line has the potential to be a primary boat for people in our market who are looking for the ride quality and space of a center console, but also the ease of docking and peace of mind found in a pontoon,” said Mat Mueller, Gage Marine director of business development.

McShane Yacht Sales: Family-owned McShane Yacht Sales serves boaters on Cape Cod and environs from dealerships in Falmouth and Chatham, Mass. McShane carries new watercraft across all categories of powerboating, including Highfield’s Classic, Sport and Patrol Series and the ADV 7. It also offers pre-owned boat sales, and service provided by factory-trained techs.

“What we like best about Highfield is that it’s a top-tier, well-made brand that is introducing new models; spending on R&D. Highfield is a great fit for Cape Cod and the Islands; a great second or third boat for the family, or as a tender to sailboats or larger boats. We have served the local market for 18 years we are excited that we can help fill another of our customers’ boating needs,” said Dave McShane, co-founder, McShane Yacht Sales.

Lavigne concluded, “With Highfield now available at over 60 points of sale across multiple states, our strategic growth continues to focus on expanding both our dealer network and product offerings. Our goal is to establish Highfield as a top choice for American families seeking a modern, safe, and seaworthy boat that is not only fun but also accessible and affordable.”

About Highfield Boats

Highfield Boats is the world’s leading aluminum-hulled RIB manufacturer. Established in 2011, Highfield Boats has grown into a worldwide boat builder with a complete line of rigid-inflatable hull boats (RIBs) featuring exclusive high-tensile, powder-coated aluminum hulls from 6' to 30', including tenders and heavy-duty RIBs at home on any ocean. With dealers and distributors in 46 countries, Highfield Boats has become the top choice worldwide for families, international mariners and yacht clubs. Highfield’s state-of-the-art production facility is located in Weihai, China. In 2023, Highfield Boats USA opened a new Rigging & Distribution facility in Cadillac, Mich. For more information about Highfield Boats, please visit www.highfieldboats.com.