Bay Marine Enhances Southwest Michigan Presence and Exclusive Brand Partnerships
Leading luxury boat dealer partners with Lake Michigan Yacht Sales, North Shore Marina and Barrett Boat Works, and becomes the exclusive Formula Boat dealer for the Southern Lake Michigan region
Published: Friday, November 17, 2023 11:00 am
By: Bay Marine
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GRAND HAVEN, MI– August 22, 2023 – Bay Marine, a leading family-owned premier luxury boat dealer with locations in Wisconsin, Illinois and Florida, announced its partnership with Lake Michigan Yacht Sales today as well as a newly-signed channel partnership with best-in-class powerboat manufacturer, Formula Boats, where Bay Marine will be the exclusive representative of Formula Boats for the southern half of Lake Michigan. In addition, Bay Marine has entered into a long-term lease with North Shore Marina in Grand Haven, Michigan and Barrett Boat Works in Spring Lake, Michigan, where Bay Marine will overtake the long-standing sales operation of North Shore Marina.
“The new partnership with these three exceptional companies will launch Bay Marine and the great boat brands we represent in Southwest Michigan to new heights. This type of partnership is unprecedented in the industry and will allow us to build economies of scale that will truly benefit our customers,” said Matt Felhofer, President of Bay Marine. “Michigan is an extremely diverse luxury watercraft market and growing the company here is as beneficial to Bay Marine as it is to Midwest boaters. Along with our premier boat brands like Formula Boats, Bay Marine offers world-class brokerage services and we are excited to bring all of these offerings to Southwest Michigan’s doorstep.”
In addition to offering Formula Boats, by partnering in sales operations with Lake Michigan Yacht Sales of Bay Harbor, Michigan, Bay Marine will also expand the presence of Riviera Yachts in the Southwest Michigan market. Being one of the most prominent regional markets in the U.S., Bay Marine's expanded locations in Michigan are poised to not only enhance the array of luxury boat choices for vessel enthusiasts in the area, but will also deliver extraordinary standards of customer service.
“We are thrilled to expand the offering of premium Riviera Yachts to Southwest Michigan,” said Matt Mrozinski, President of Lake Michigan Yacht Sales. “To do this with two exceptional, service-oriented marinas, North Shore Marina and Barrett Boat Works, and another top-tier dealership in Bay Marine, makes this an ideal partnership.”
Besides offering Riviera Yachts and Formula Boats from 24’ to 78’, Bay Marine will also introduce Edgewater and Crevalle boats from 15’ to 37’. The multi-faceted partnership will bring four long-standing family businesses together to better serve the Michigan market and represent best-in-class boat brands backed by true world-class marina operations.
“Bay Marine has made a mark on the Wisconsin and Illinois markets, and we are looking forward to linking up with such a prominent Midwestern boat dealership to expand our services and products,” said Alan Lisowicz, President of North Shore Marina and Barrett Boat Works. “We look forward to this partnership adding great value to our marina customers and local community.”
For more information, please visit www.baymarine.net.
About Bay Marine
Bay Marine is a leading, second-generation, family-owned, and operated boat and yacht dealer and is a Boating Industry Top 100 dealer in North America and represents Riviera, Sabre, Back Cove, Belize, Edgewater and Crevalle boats. In 2016, Bay Marine expanded their business in Waukegan, IL when they built the Chicago Yachting Center which provides high end yacht sales, service, and storage capabilities. To learn more about Bay Marine’s current boats, as well as its other services and offerings, visit www.baymarine.net.
About Lake Michigan Yacht Sales
Lake Michigan Yacht Sales is an Onekama Marine owned sales facility located in beautiful Bay Harbor, MI, at the Bay Harbor Lake Marina. Onekama Marine, located in Onekama, MI, is a family-owned marine facility celebrating its 60th year anniversary in 2023. Onekama Marine/Lake Michigan Yacht Sales offer new and used boat sales, service, indoor heated and cold storage, and dockage on Portage Lake and the Manistee River.
About North Shore Marina
North Shore Marina has been in business since 1950 and offers a full range of marina services just minutes from Lake Michigan on the Grand River. Owned by the Lisowicz family since 1990, they provide over 200 slips, 130,000 sq-ft of heated storage, and a full marine service center.
About Barrett Boat Works
First known as the Spring Lake Clinker Boat Company, Barrett’s is the oldest continuing business firm in Spring Lake. Owned by the Lisowicz family since 2003, they are a full-service marina with 200 wet slips, 700 dry rack slots and over 100,000 sq-ft of heated storage and one of the most comprehensive service centers in the Great Lakes.
tags: Boat Dealer, Boating News, Company Expansions, Company Partnership, Lake Michigan
