Axopar Continues to Build Global Popularity
Published: Sunday, March 28, 2021
Five years ago, you could ask a boater if they had heard of Axopar and you may have gotten a puzzled look. Today, that same question will likely receive a very different answer as the Finnish brand has skyrocketed to success across the globe. The original Axopar 28 captured attention since its debut at the 2014 Helsinki Boat Show, but remained a European treasure until peaking the imagination and intrigue of the American market in recent years—now their largest market.
Perhaps what makes Axopar the success that it is today is their relentless beholden to their simple brand promise: to create a cool-looking boat, offer an exhilarating driving experience, and provide incredible value-for-money. What first started with the Axopar 28 has since grown to a full range of 22 to 37-foot models that offer their owners the ability to explore the outdoors and chart a new adventure. This year alone, the company plans to produce over 1,000 boats for distribution across the globe. From Helsinki to Sydney to Chicago, you aren’t likely to find a waterfront that doesn’t have an Axopar.
The range starts at 22 feet with their new Axopar 22 Spyder, a versatile center console that boasts the best of Axopar’s features in their smallest ever made boat. It was designed for its ease of transport and to expose a new market of small boat owners to the Axopar brand. In partnership with European water sports manufacturer “JOBE,” owners can also customize their Axopar with a full package of watersports equipment to maximize their enjoyment of the water.
Step up to the Axopar 28 to open yourself up to extended adventures. Pick amongst the Spyder, T-Top, and Cabin models to create your perfect Axopar experience. The Spyder and T-Top models offer great day-boating, while the 28 Cabin becomes the perfect weekender for a small family. Named Boating Magazine’s “Boat of the Year” for 2020, the Axopar 28 range is sure to excite with its impressive performance and value.
At the top of the range is the Axopar 37, the proclaimed Grand Turismo of the Sea. Also offered in Spyder, Sun-Top, and XC Cross Cabin configurations, she offers her owners the ultimate Axopar experience. The spacious forward cabin on all 37 models enables you to pick the best above-deck layout for you while having the comfort of a place to get away from the elements when needed.
Look for an Axopar near you this summer, or contact Great Lakes dealer Manitowoc Marina for more information.
www.manitowoc-marina.com | 920-682-5117
A version of this article appeared in the Spring Issue (Mar/Apr) 2021 of Great Lakes Scuttlebutt magazine.
tags: Dealerships, Marina
