Yachts Miami Beach Gets New Look and Layout for 2017
Annual boat show elevates guest and exhibitor experiences
Published: Wednesday, February 8, 2017
The 29th annual Yachts Miami Beach, the city’s premier in-water luxury yacht show, will introduce a new look and layout designed to deliver superior guest and exhibitor experiences at the 2017 event. The yacht show is set to take place from February 16-20 on Collins Avenue, across from the legendary Fontainebleau and Eden Roc hotels.
Show Management and the International Yacht Brokers Association (IYBA), which co-own the show, engaged EDSA, one of the world’s foremost design companies, to reimagine Yachts Miami Beach. EDSA is renowned for creating inspiring environments for distinctive destinations ranging from Atlantis in the Bahamas to the John F. Kennedy Center and Disney’s signature resorts.
“EDSA has translated our vision for engagement between exhibitors and buyers into a new, strategic and aesthetically pleasing design for Yachts Miami Beach,” said Dane Graziano, senior vice president and COO for Show Management. “We have expanded show marketing this year to share our excitement about this great new experience planned for Miami Beach boat show weekend in February.”
Spanning more than a mile along Collins Avenue from 41st Street to 54th Street, the show’s new layout highlights its picturesque, waterfront location along Indian Creek Waterway. Attendees enter through five artfully designed show entrances, each with attractive wayfinding graphics and an information booth. Entry to the show is $20 per person per day. For the first time ever, guests can arrive at the show aboard water taxis, connected to new, convenient parking locations.
Foot traffic has been redirected from the sidewalk along Collins Avenue to the show’s network of new floating docks, where guests will find food and beverage concessions in a welcoming environment where they can spend time and enjoy the show. A VIP Experience ticket has been added for Thursday, Friday and Saturday which includes admission to the show and access to the new floating, air-conditioned VIP lounge which will feature a premium open bar, gourmet food, access to nightly events, private bathrooms, a water taxi pass and a dedicated concierge to arrange appointments on board yachts directly with exhibitors. For VIP tickets please visit VIP.YachtsMiamiBeach.com.
All the new features are designed to create an interactive and inviting sales environment for exhibitors and buyers. Yachts are now arranged in dedicated new and brokerage sections, making it easier than ever before to find specific boats.
From the north, water taxi service embarks from the Miami Beach Rowing Club on 65th Street. Convenient parking is available at the 67th Street parking garage. From the south, guests can park at the 17th Street Miami Beach Convention Center Parking Garage and hop a quick shuttle to the water taxi at 24th Street and Collins Avenue at the COMO Metropolitan Hotel dock. Bus shuttle service also runs all day between Yachts Miami Beach and the Miami International Boat Show on Virginia Key.
Valet parking is available at 43rd Street and Collins Avenue, closer to the valet garage than it was in the past, and taxis and Uber service are located at 46th Street and Collins Avenue.
For the second year, Yachts Miami Beach will feature a display of superyachts at Island Gardens Deep Harbour on Watson Island located on I- 395/MacArthur Causeway. This invitation-only “show within a show,” known as Super Yacht Miami, will feature some of the boat show’s largest yachts. Interested guests can make appointments for yacht tours by contacting exhibitors with displays at the venue or Show Management. More than 20 superyachts will be on display at this location, which can accommodate yachts up to 500 feet.
Two different boat shows take place in Miami and Miami Beach during Presidents’ Day weekend in February. Show Management produces Yachts Miami Beach and co-owns it with the IYBA. It is completely separate from the Miami International Boat Show on Virginia Key.
Yachts Miami Beach attracts thousands of people from around the world to a spectacular display of yachts and marine products, including more than 500 new and brokerage yachts and a wide array of the latest marine technology and accessories, valued at more than $1 billion. In addition to the remarkable display of yachts, the show offers floating cocktail lounges, food and live musical entertainment.
2017 Yachts Miami Beach is managed, produced and co-owned by Show Management and co-owned and sponsored by the IYBA.
Like Yachts Miami Beach on Facebook at Facebook.com/YachtsMiamiBeach, follow the show on Twitter at Twitter.com/BoatShowUpdates, connect on Instagram at Instagram.com/BoatShowPhotos and tune into Boat Show TV at youtube.com/showmanagement.
To make travel arrangements, contact the show's official travel partner, BoatShowHotels.com, at (866) 877-3083 or visit BoatShowHotels.com.
tags: Company Expansions