World-Changing Tourism: Bee + Hive Launches as a Brand
Published: Monday, May 7, 2018
Bee + Hive, a not-for-profit sustainable tourism association based in Canada, unites hotels, restaurants and parks that embrace sustainable practices and experiences. The association continues to expand around the world and has announced the addition of Little St. Simons Island in Georgia to its roster. Additional members are Sal Salis Ningaloo Reef in Australia, Masuwe Lodge in Zimbabwe, Bananal Farm, Pousada Tutabel, Pousada Literária de Paraty and The Caiman Ecological Refuge in Brazil, and the Treehotel in Sweden.
Bee + Hive aims to act as a marketing alliance to increase awareness and demand for their experiences. “Even in the high-end segment, it is very difficult for small boutique properties to have an international profile. We are addressing this need by combining like-minded experiences,” says Bruno Correa, the organization’ founder.
The network offers consumers access via Bee+Hive’s online platforms in which to discover the best in sustainable travel experiences. For example, at St. Simons Island, visitors may get involved in the protection of Loggerhead Sea Turtles or go on bald eagle spotting expeditions. Guests at Masuwe Lodge are invited to spend an evening afloat the Zambezi River where pods of hippo, herds of elephant and other animals come down to drink at day’s end.
Organization members in Brazil offer a variety of experiences ranging from bird watching to visiting a reservation of the Pataxo natives (one of the indigenous tribes in the country) or going on a safari to spot the Brazilian jaguar.
Bee + Hive has exacting membership requirements to ensure only credible ventures are represented. The association works closely with its members to develop unique travel experiences with sustainability at their core including preserving and re-habilitating wildlife and ecology, ensuring viable socio-economic projects for the local community and protecting cultural expression. Through showcasing these inspiring experiences, Bee + Hive aims to galvanize travelers beyond their trip, so they can spread awareness of sustainable travel after returning home.
Founded by Bruno Correa, Bee + Hive’s origins lie in his first-hand knowledge developing sustainable experiences. Belonging to a successful hotelier family, for over a decade Correa has helped launch and run boutique hotels which have positively impacted their local areas. In one case, boutique hotel Pousada Literaria de Paraty in Brazil replanted 21,000 trees to regenerate a neglected environment, which in turn attracted a plethora of birdlife. This transformed the site into the country’s first private bird reserve, enhancing the local wildlife and the community. Such inspiring action, coupled with Correa’s experience witnessing other sustainable initiatives led by luxury boutique properties, has resulted in the launch of Bee + Hive.
For more information, visit http://beeplushive.com/.
ABOUT BEE + HIVE
Launched in January 2017, Bee + Hive is a not-for-profit association committed to creating a better world through sustainable tourism. The association works with and promotes luxury hotels, restaurants and parks that offer activities and experiences that benefit a destination’s local community, environment or economy.