An Award-Winning Brushless, Quiet Trolling Motor Built Specifically With Purpose

Published: Thursday, January 30, 2020

At this year’s METSTRADE in Amsterdam, Netherlands, the Lowrance Ghost freshwater trolling motor won the DAME Design Award in the ‘Machinery, Propulsion, Mechanical and Electrical Systems and Fitting’ category. What does that mean for you? It means that this winter, while you are daydreaming about this coming fishing season, you have a new powerful trolling motor option to look into and consider adding to your arsenal.

The team at Lowrance decided to jump into trolling motor manufacturing with both feet. After years of integration with other proven trolling motors and receiving plenty of feedback on design flaws and lacking features in the current way of thinking, Lowrance decided to start from the ground up and design a motor that their pro anglers and long-time customers would want to use. Reliable, rugged, and built to last, the ultra-quiet Ghost has a brushless motor that has the most thrust and the longest run time of any trolling motor on the market; other benefits include integrated Lowrance sonar options, waypoint anchoring, and an industry-leading three-year warranty.

The brushless motor emits no electromagnetic interference, giving anglers the clearest sonar views possible with zero onscreen interference. Its instant and smooth fly-by-wire steering control gives Ghost the feel of a cable-steer motor, but without the mechanical cables that can wear out over time. The 360-degree breakaway mount is designed to take the brunt of any impacts and will automatically realign itself once clear of an impacted structure. A composite shaft with lifetime warranty assists in withstanding impacts, and an integrated stabilizer bar reduces bouncing when on plane in rough water. Ghost weighs six pounds less than brushed-motor equivalents, making it easier to install, deploy, and stow.

The combination of reliability, power, efficiency, and quiet performance gives Ghost a winning combination that best suits what anglers need in a premium trolling motor. The DAME Design Award has been the third accolade since Lowrance revealed the trolling motor to the market in July of 2019. Ghost has won Gold at The Best Design Awards in New Zealand and Best in Show in the New Product Showcase at the Northern Wholesale Marine Show, Minnesota.

For more information, visit www.lowrance.com.