Marine News from the Great Lakes

Team Jefferson Beach Yacht Sales


Published: Friday, December 4, 2020
By: Jefferson Beach Yacht Sales


With more than 45 years of experience, the team at Jefferson Beach Yacht Sales (JBYS) knows boating like few others. The course charted has a simple foundation. Just like their customers, each employee has a deep-rooted passion for the boating lifestyle and this passion has been the premise for building the team over the years. Nearly every member of the crew has a true love for boating, the water, and the recreation they bring.

Collectively, JBYS employees have over 700 years of combined industry experience. Because of this, the team understands what their customers need and desire and are well-suited to meet their expectations.


The company culture of excellence at JBYS was cultivated by its founders, Greg and Nancy Krueger. “I’ve never met a more dedicated, hardworking group of professionals than those I get to work with,” states Amy Krueger Malow, JBYS president. “The tone of camaraderie my parents set from day one is something that still prevails in our company, and I believe this sets us apart from others.”

It's common to encounter employees who have worked at JBYS for 20 to 30+ years. There is a synchronicity that has evolved and a friendship that fosters working well together, which carries through to the customer experience.


Brand partnerships are one of the most important factors of success in a marine dealership. “We have always focused on representing brands who lead the industry in quality, innovation, and performance,” reports Erik Krueger, JBYS vice president, “and while the final product is obviously important, just as important are the relationships with the people who build and manage that product. Our brand relationships go back many decades in some cases, and this growth together over time allows us to meet the needs of our customers in the best possible way. Our manufacturer partners are an extension of our own team where true collaboration is a must.”

JBYS represents 12 new boat brands that have been cultivated over time. In fact, JBYS is the oldest dealer in the word for Viking Yachts and Sunseeker and is among the oldest North American dealers for Princess. The company has achieved numerous top sales awards and is the exclusive Great Lakes dealer for nearly every new boat brand they sell.


Location, location, location! Fifteen years ago, roughly 85% of JBYS’ customer base came from southeast Michigan. Today, the company has seven locations positioned to best serve boaters for new and brokerage sales and service throughout the Great Lakes region. Locations include St. Clair Shores, Mich. (HQ); Charlevoix, Grand Haven, Holland, and Spring Lake, Mich.; Chicago, IL; and Catawba Island, Ohio.

The company also operates seven mobile service vehicles and is a certified dealership for Volvo Penta diesel engines, Mercury Mercruiser engines, Mercury and Yamaha outboards, Garmin electronics, and Seakeeper stabilizers. The JBYS service team has been recognized locally, nationally, and globally for service excellence.


The JBYS reputation is built on customer trust. Ron Silvia, JBYS vice president of sales, says, “Returning business is, without question, our biggest compliment. While no company is perfect, our testimonials speak volumes about who we are. Our customers go out of their way to recognize and thank everyone from sales to service to members of our business office. This is pretty special.”

Team JBYS strives to deliver the most enjoyable boating experience possible, which results from generations of experience, their passion for the water, representing only the finest brands, and the genuine character and dedication of every team member.  

This article first appeared in the Buyer's Guide 2021 (Nov/Dec 2020) of Great Lakes Scuttlebutt magazine.

tags: Dealerships, New Boat Models

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