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Marine News from the Great Lakes

MDS Brand Launches Game-Changing Tech Suite for Boat Builders and Dealers

Published: Wednesday, April 24, 2024 12:00 pm

Powerful Suite of Services Includes Cutting-edge Web Design, AI-Driven Content Creation Tools, Integrated CRM Software and Revolutionary ModelMixer Boat Configurator

MDS Brand, a industry-leader in technology solutions for boat builders and dealers, unveiled its latest offering: powerful, customizable web design services. Featuring the MADIS AI content creation tool, integrated CallersIQ CRM software, and ModelMixer Boat Configurator, this suite equips boat builders with powerful tools to enhance sales. With a focus on optimizing the sales process and improving customer satisfaction, MDS offers as the ultimate partner for both dealers and builders alike.

Leveraging one of the fastest website platforms available, MDS offers a user-friendly and fully customizable web design solution that effortlessly blends style with functionality. Collaborating closely with clients, MDS designers craft dynamic websites that serve as engaging hubs for customer interaction, strategically designed to attract target audiences. Simplifying inventory management, their designs seamlessly integrate with leading boat sales platforms, enhancing visibility. Meanwhile, on the backend, they seamlessly handle leads through popular CRM platforms, streamlining the sales process for maximum efficiency.

To enhance the SEO of a dealer or builder's online platform, MDS introduces the MADIS AI content creation tool, designed to elevate the promotion of existing inventory effortlessly. This innovative system utilizes artificial intelligence to streamline content creation, from crafting compelling articles to generating meta tags. Going beyond, MADIS AI automated email campaigns, accurately targeting the ideal audience for optimal results. Its user-friendly interface, featuring intuitive click boxes, requires no programming or social media expertise, ensuring seamless customization.

Streamlining sales operations, MDS introduces the CallersIQ CRM software, offering staff unparalleled flexibility and mobility. This innovative app facilitates lead organization and management, enabling seamless communication via phone, email, and text, thus enhancing customer service. Boat builders can efficiently assign leads to designated dealers based on location or territory, simplifying dealer management tasks for sales managers.

As the ultimate sales asset for boat builders, ModelMixer stands out as a cutting-edge boat configurator, revolutionizing how potential customers craft their ideal vessel and simplifying the sales process for builders. Offering remarkable efficiency, ModelMixer can be implemented in a fraction of the time required by competing solutions. With its cost-effective and adaptable nature, it offers three tiers of customization: from the Static Builder, providing a basic vessel picture, to the 2D Builder, allowing customers to personalize hull colors, and finally the full 3D Builder, offering a premium, tailored design experience with unparalleled detail. This advanced 3D Builder enables customers to visualize their creations with exceptional clarity. For builders adapting their product line, ModelMixer facilitates easy addition of new models or updates through its scalable platform. Moreover, it boasts intelligent feature compatibility, allowing OEMs to establish complex rules for product feature alignment. Additionally, designs can be brought to life through immersive Augmented Reality, offering real-time visualization of customized models in various environments, including potential customer settings like slips or marinas.

“We see ourselves as more than a technology company, but as a partner in customer service,” Amir Danaei, president and co-founder, MDS Brand said. “In this crowded landscape of hundreds of boat builders and thousands of dealers in a wide variety of markets, targeting the right customers with the right tools and servicing them at the highest level can not only result in a boat sold, but a customer for life. We pride ourselves in truly caring about our customers and helping them take better care of theirs.”


To see the ModelMixer in action, visit mdsbrand.com/modelmixer-boat-rv-configurator-3d. For more information on MDS Brand or the complete line of MDS technology solutions, please visit mdsbrand.com.

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