Marine News from the Great Lakes

Leaviní Them In Their Wake

Barletta Pontoon Boats Brings Fresh Approach to Industry

Published: Tuesday, May 14, 2019

It’s been just shy of two years since Barletta Pontoon Boats was first brought into existence in a small, vacated manufacturing facility just outside of Bristol, Indiana, in June of 2017. A successful, long-time recreational vehicle (RV) veteran, and avid boater, felt the time was right, and the marine industry was ready, for a shake-up. And that’s exactly what Barletta Pontoon Boats has done – shake-up the industry for the better.

Bill Fenech, President & Co-Owner of Barletta Pontoon Boats, spent over 30 years in the RV industry. While he’s been an integral part of some of the largest and most well-respected companies in the industry, it is his most recent company, Grand Design RV (GDRV), in which he is most fond. One of the keys to GDRV’s success was the ability to stay in touch with the needs of, and create personal connections with, their customers and dealers. With a blank slate that allowed them to operate differently and a unique customer-focused/dealer-centric approach, GDRV achieved over $500 million in wholesale sales in just four short years.

Barletta Pontoon Boats has taken a page out of the GDRV playbook and applied the same approach to their business model. And it’s been welcomed with open arms by retail customers and dealers alike.

So, what makes Barletta so special? The long drawn out story would be that it’s a combination of several different things… but in the end, it can all be summed up in two words: customer experience. From the first moment you come in contact with Barletta Pontoon Boats, you’ll feel the passion. One of the company mantras, which is even printed on the back of their business cards, is “How Can We Make Your Barletta Experience Better?”

One thing that Barletta has focused on is keeping their products simple. You won’t have to choose between 20 different exterior colors, 15 different flooring patterns, 10 different furniture choices, or hundreds of options that are not only confusing, but also overwhelming. Barletta Pontoon Boats offer more standards than any other manufacturer. If it SHOULD be standard on a pontoon boat, it IS standard on a Barletta. They’ve refined the colors, furniture, and floorplan options so they can not only offer beautiful boats, but they can focus on quality, fit, and finish.

And, have we mentioned the ride? Barletta offers a patent-pending underdeck structure with V.I.P. Technology that makes for one of the best rides on the water in the industry. Their pontoon boats are rattle-free, creak-free, and perform just as good - if not better - than a lot of v-hull boats.

Barletta is building pontoon boats that are changing the industry. They’ve been awarded a National Marine Manufacturers Association (NMMA) Innovation Award for most innovative pontoon boat, and they’ve also received the NMMA Customer Satisfaction Index (CSI) for maintaining a 90% approval rating from retail customers.

For more information, visit, or follow us on Facebook where you’ll find plenty of first-hand customer ratings and reviews. We’d love to welcome you to the Barletta family!

This article first appeared in the Launch Issue (May/Jun) 2019 of Great Lakes Scuttlebutt magazine.

tags: New Boat Models

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