Marine News from the Great Lakes

HydroHoist Dealer Network Expanding To Meet Customer Demand

Published: Wednesday, May 9, 2018

HydroHoist Boat Lifts, the industry leader, is seeking new dealers for several markets throughout the United States and internationally.

“Our dealer network is, by far, the best in the industry,” said HydroHoist Marine Group CEO Mick Webber. “We are fortunate to have more than 500 dealers across the world – each one plays a special role in our success.”

For more than 50 years, HydroHoist Boat Lifts has produced the latest in boat, personal watercraft, and dock protection. HydroHoist is the oldest and largest hydro-pneumatic boatlift manufacturer in the world, the market originator of the pneumatic boat lift, and continues to produce innovative products for the boating industry.

The introduction of the new HarborHoist lift by HydroHoist has spurred the need for dealers across the country, as the lift is applicable for all saltwater markets and provides for a unique mooring application in freshwater.

In addition to their primary product – the UltraLift Series of boat lifts - HydroHoist manufactures the HydroPort Extreme, which is the industry’s most-awarded PWC docking platform, as well as boat and dock protection components.

Protection for one’s boat from dock entry to exit is the motto for HydroHoist, which owns five patents relating to boat-lift technology and electric power pedestals, and has International Organization for Standardization (ISO) certifications for its manufacturing processes.

“We are proud to lead the industry with a full-time design engineering department that ensures we provide innovation and feature-rich products for our dealers to offer their customers,” said Webber.

HydroHoist Dealers receive a structured on-boarding process that includes certification schools, resources, and introductions to other dealers in the network.

“We have several dealers who have been with us for 25 and 30+ years – they are a wealth of knowledge and expertise. Additionally, we have several new dealers who have quickly become successful and offer new insight to our network.”

HydroHoist is committed to vetting potential dealers to ensure they will be good partners for the company and, for the past 10 years, have utilized a dealer council made up of a diverse group of dealers who provide feedback on products, installation, and service. This cultivates a sense of partnership and proves to be a great resource for all HydroHoist dealers.

HydroHoist is actively recruiting dealers in California, the Gulf Coast, Great Lakes, Coastal Mid-Atlantic, Northeast Coastal, and internationally.

According to HydroHoist Business Development Manager Cale Grauer, “We look for many different types of dealers to represent our product, from boat dealers and marinas, to large dock builders and marine construction companies. We have unique dealer programs to fit each type of business.”

The HydroHoist dealer network has access to yearly training schools; marketing and sales techniques from full-time, in-house professionals; installation and assembly schools available to dealers and their installers; and networking opportunities throughout the year.

“We look for dealers who pride themselves in their workmanship and the ability to take care of their customer’s needs. With our innovation and diverse product offerings, we are proud to offer a solution for almost every application, as well as exceptional support for our dealer network,” Grauer said.

The HydroHoist philosophy is to treat their customers as they would a family friend.

“We want our customers – which absolutely includes our dealer network – to feel that we are helping to protect their investment, whether that’s a boat, a PWC, a dock, or a marina,” Webber said.

“I take great interest in each of the dealers we sign-on which stems from the fact that my first job out of college, in 1985, was building a dealer network for HydroHoist. It’s personal for me.”

To be considered for a dealership opportunity, contact

HydroHoist Marine Group includes HydroHoist Boat Lifts, HyPower® Power Pedestals – providing shore-side power for boats and featuring a patented PowerSnap® technology, and RotoMoldUSA ®– a plastics rotomolding company. Learn more at


This article first appeared in the Launch Issue (May/Jun) 2018 of Great Lakes Scuttlebutt magazine.

tags: Lifts & Hoists

Go back | Show other stories