Global Expansion with Steeler Yachts

Steeler Yachts appoints HMY Yacht Sales as new sales & marketing partner for the Americas.

Published: Friday, March 6, 2026 9:00 am

Steeler Yachts recently announced a new strategic sales and marketing partnership with HMY Yacht Sales, one of the leading luxury yacht brokerage firms in the United States. Under this agreement, HMY Yacht Sales will represent Steeler Yachts in North America, Central America, and the Caribbean, strengthening Steeler’s presence across the Americas. HMY Yacht Sales operates sales offices across Florida and the North East of the United States.

As part of the collaboration, Marc Welch has been appointed as dedicated Brand Manager for Steeler Yachts within the HMY organization, ensuring focused brand representation and close coordination between both teams.

The collaboration brings together Steeler Yachts’ Dutch custom-build craftsmanship and engineering with HMY’s extensive sales network, marketing capabilities, and deep understanding of the American yachting market.

Together, both parties aim to further grow brand awareness and deliver a seamless client experience from first introduction through delivery.

This partnership reflects Steeler Yachts’ continued international expansion and its commitment to working with best-in-class premium partners to serve owners worldwide.

For more information about Steeler Yachts,

please visit https://steeleryachts.com/