EGO's Soft Sided Bait Cooler: A Must-Have for Every Angler

Published: Tuesday, April 9, 2024 12:00 pm

EGO’s Soft Sided Bait Cooler is a life saver for bait and insurance policy for your investment.

In both saltwater and freshwater fishing scenarios, live bait can often be the key to success. While we may enjoy using modern lures like soft plastics and hardbaits, there are occasions when live bait surpasses them in effectiveness, sometimes by a ratio of 10 to 1.

EGO Fishing stands by its commitment to safeguard your investment in live bait with the innovative and strategic Soft Sided Bait Cooler. (Available in Kryptek TYPHON and POTUS.)

Heat kills. Conduct a finger temperature test by comparing a bucket of deceased minnows to the ambient water temperature. It’s likely that the minnows floating upside down are in warmer water, indicating oxygen depletion.

EGO’s smart Soft Sided Bait Cooler is built on the concept of preserving water temperature, which reduces oxygen loss. Inside, the cylindrical wall of the cooler provides generous insulation wrapped in a soft yet durable TPU fabric. The dual-layer membrane is not only waterproof but has a high tear strength as well.

The cylindrical design is no accident. It ensures that bait remains lively and undamaged, as it avoids colliding with four walls or getting wedged in a corner. Additionally, this design facilitates easier retrieval of bait, as they distribute evenly throughout the container. Moreover, accessing bait is further simplified by the Soft Sided Bait Cooler’s shaped mesh bag, which effortlessly slides in and out of the container. Simply pull it out, and the coated mesh allows water to drain, leaving behind a pristine bait. Say goodbye to the hassle of chasing minnows and shrimp around a traditional bait box, and forget about searching for that dipnet forever.

Even with its impressive design, bait still requires oxygenation. That's why EGO integrated a convenient external pouch to hold a portable aerator. This pouch accommodates various brands and models, from traditional double D batteries to modern lithium styles. Positioned just above the pouch is a versatile cutout for inserting hoses of different diameters. Simply thread the hose through, attach the air stone, and slide the bag back in place. Your bait will be aerated and ready for action.

The exterior of the Soft Sided Bait Cooler is crafted from the same TPU material, enhanced with sleek Kryptek camo patterns to give it a bold and stylish fishing aesthetic. Choose from Kryptek TYPHON or PONTUS designs to suit your preference. Additionally, the exterior features a MOLLE (Modular Lightweight Load-Carrying Equipment) strip for conveniently hanging tools.

The container's sturdy, structured lid securely zips closed with a high-performance zipper, providing a tight seal for the contents. Opening and closing it is effortless thanks to the oversized and rugged zipper pull. Additionally, a handle allows for easy grab-and-go convenience. The bottom is crafted from the same durable and waterproof material, guaranteeing that EGO's Soft Sided Bait Cooler will remain by your side for years to come.

Lastly, you’ll truly appreciate the robust adjustable and removable shoulder sling, which features a sliding pad. Free up your hands for carrying rods and other gear. And take solace in the fact that bait water won’t be sloshing on your clothes, thanks to the water-tight lid zipper.

Dare we say the EGO Soft Sided Cooler will be the best mobile bait manager you’ll ever use? Yes.