Boat Shows & Events

Milwaukee Boat Show 2020 (Opening Weekend)

Date: January 17 - 19, 2020
Location: Show map
Wisconsin Expo Center at the State Fair Park
8200 W Greenfield
West Allis, WI 53214


The finest displays of the newest boats retailed in the region will be on display at the one Boat Show that all boating enthusiasts know to attend. This is Wisconsin’s largest boating exposition with over 400 boats from over 80 manufacturers – motor yachts, runabouts, aluminum boats, pro style fishing rigs, pontoon boats, ski & surf boats, cruisers…you name it! Marine electronics, accessories, ski and surf equipment, feature display and seminars make this Wisconsin’s greatest water sports expo!

The Marvelous Mutts

The Marvelous Mutts, a canine spectacular, is a thrilling dog sport entertainment show that showcases some of the world’s finest canine athletes and they will be at the Milwaukee Boat Show throughout the second weekend, Jan. 22-26. The dogs amaze audiences as they flip and fly to snatch Frisbees out of the air and race through obstacle courses with breathtaking speed. Spectators, children and adults alike always leave The Marvelous Mutts’ show with smiles on their faces…after they pick their jaws up off the ground!

The Marvelous Mutts’ team members have appeared on ESPN’s Great Outdoor Games, Good Morning America, The Early Show, Fox & Friends, and The Late Show with David Letterman. This seasoned crew of performing canines, all adopted from shelters and rescue groups and each with an amazing story, showcase their athleticism in a fast-paced, high energy, action-packed show!

HO Sports Tube Truckload Sale

HO Sports will inflate every tube they make and offer the best values ever at the Boat Show Tubers’ Truckload Sale!  Meet the professional designers of the tubes straight from the factory. HO Sports will also give away tubes to some lucky winners who compete in a game of skill while at the Show. Wednesday, Thursday and Friday, two tubes will be given away each day to some lucky winners!

The Key West Crab Shack

Enjoy the Splendor of the Seas Menu at the Key West Crab Shack while at the Boat Show.

Wisconsin Scale Boats

Meet the model boat enthusiasts and view their unique display of boats located in the West Concourse.  Association members will be on-hand to answer any questions and demonstrate their crafts.

Antique & Classic Boat Display

The Glacier Bay Chapter of the Antique & Classic Boat Society of America will bring the best of their show quality restorations.

America’s Boating Course®

A one-day Boating Safety Certification Course to be held on Saturday, January 25. Representatives of the United States Power Squadrons® will conduct this class. Typically these classes run for a series of four weeks. Those who pass will receive a Wisconsin DNR certificate of completion. The knowledge gained could save you and your family’s life (at the very least it will reduce your insurance premiums). This certificate is REQUIRED by all persons born after December 31, 1988 in order to operate a personal watercraft or motorboat even if accompanied by a properly certified boating certificate holder. Having a driver’s license does not fulfill this requirement.

This certificate is also required by persons who are at least 12 years old to operate a boat or personal watercraft when no adult is aboard. This is a great opportunity to prepare for safe summer fun in one day…  then take in the Boat Show for free!

America’s Boating Course covers: Introduction to Boating, Boating Law; Boating Safety Equipment; Safe Boating; Navigation; Boating Problems; Trailer, Storing and Protecting Your Boat; Hunting and Fishing; Water Skiing and River Boating; and much more.

To register:

  1. Call (262) 786-2599 for information on how to pre-register or visit
  2. The charge for the class is $45, which covers all materials needed and the exam. An additional charge of $15 is for each additional person in the same family sharing the same book.
  3. Register and pay at the door on the day of the course, Saturday, January 25 at 7:45am (if there is space available). Use the North Entrance door.

7:45am –  The North Entrance doors open for attendees and at-the-door registration (if space is available).  All students must have a Wisconsin Customer ID number prior to completion of the class. If you don’t have one, you can obtain a WI DNR Customer ID Number (7am – 10pm) by calling the WI DNR Customer Service at 1-888-936-7463 or you can visit a WI DNR Service Center during their regular scheduled business hours.

8:05am – Instruction begins

5:00pm – Graduation and distribution of certificates

Dates & Times

January 17-19 & January 22-26, 2020

Friday, Jan 17: 12pm – 9pm
Saturday, Jan 18: 10am – 9pm
Sunday, Jan 19: 10am – 5pm
Then, Mon & Tues, Jan 20-21: CLOSED
Wednesday, Jan 22: 3pm – 9pm
Thursday, Jan 23: 12pm – 9pm
Friday, Jan 24: 12pm – 9pm
Saturday, Jan 25: 10am – 9pm
Sunday, Jan. 26: 10am – 5pm


General Admission - $12.00
Children (6-14): $5

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